Best Landing Page Builders and Visual Editor for Marketers

It is always important to select a suitable landing page builder, and that depends on your needs, such as budget, integrations, and functionalities. In this post, we are going to look at what landing page builders are, some of the best landing page builders on the market today, and some useful insights to assist you in deciding the tool that will best suit your circumstances.

What is a landing page builder, and why do you need it?

To help you understand landing page builders better, we will start by defining landing pages. A landing page refers to one webpage that has a single Call to Action that comprises of a signup form, contests or offers. 

It is the place where visitors land through organic traffic or when they click on an ad campaign on any social media platform or click on Google Ads.

Therefore, a landing page builder is a tool with ready-to-use templates that assists you in creating simple and effective landing pages that help you increase your conversion rates.

You need landing page builders to make your landing pages user-friendly and intuitive. Furthermore, they will help you create targeted and customized landing pages with beautiful templates that will nudge your site visitors and eventually convert them into paying clients.

The ultimate objective of a landing page builder plugin is to build optimized pages that focus on driving customers down your funnel towards making some purchases. Unlike a homepage, landing pages are designed for quick conversions.

What is the difference between a hosted solution Landing Page builder and a WordPress Landing Page builder Plugin, and which is better?

A hosted solution landing page builder are usually landing page builder services that host your landing page on their platform, so you do not need a hosting service or website to use it.

A WordPress Landing Page builder normally works hand in hand with WordPress as a plugin to build a powerful lead generation structure for your business website.

A WordPress landing Page plugin is better because it allows you to create landing pages on your own domain, and you have full control over everything.

This can be ideal for people who already have a WordPress site and are looking for a powerful page builder that will allow them to create beautiful landing pages at a low cost.

Do I need a website for a landing page?

No, you do not require a site for your landing page because it can be a stand-alone page. Again, there are many tools available online to help you create and also host your landing pages with ease. This is where a hosted solution Landing page builder service can help.

You can utilize these services to help you create a landing page, which can serve as a permanent solution if it meets your business needs or a temporary solution as you develop a complete website.

Why Do I Need WordPress Landing Page Builder Plugins?

A WordPress landing Page builder plugin helps you create multiple landing pages on your WordPress site. Once you install the plugin, you can easily locate the menu of the plugin in the WordPress dashboard. Furthermore, it offers you the option to connect your landing pages with other applications like Aweber and MailChimp.

It can also provide many pre-made templates that you can easily customize. With these plugins, you can continually optimize for conversion and monitor the conversions as they occur.

Moreover, you can make an identical copy of any page, vary it, as well as run A/B tests on it to see the different versions and determine which copy converts the best.

What to look for in a Landing page builder?

All landing page builders are not designed equally. Some of them normally focus on an advanced and comprehensive platform for a high price tag, while others focus on a few options and affordability.

In this segment, we are going to look at the essential things you should look for in a landing page builder before making your purchase.

Quality and optimized templates: The main reasons for using landing page builder is the ease of use, professional results, and a high return on investment. You should settle on a landing page builder that provides you with beautiful templates and a tool that makes it pretty easy to customize them.

Integrations: It is pointless to generate leads without any idea of how you can turn those leads into sales. Therefore, you should consider going for landing page builders that enable you to connect all your lead-generating pages to customer relationship management software and lead-nurturing systems.

Integrated A/B split testing: To get the biggest ROI, you should look for a landing page builder that you can easily optimize for your target market. The builder should allow you to test all your marketing campaigns and boost their performance to generate more leads. To make things easier, you should look for a tool that has the testing feature built into its infrastructure.

Multi-user accounts: Being able to access your landing pages creation tool from anywhere and by several users is a vital component of a good landing page builder.  Your entire team should be able to work on their landing pages easily and smoothly. Your accounts should also be customizable for repeated use.

Mobile optimization: Nowadays, most businesses get most of their website traffic from people who browse from mobile gadgets, which means that all your landing pages should look great regardless of the device the site visitor is using.Therefore, having a landing page builder that is mobile-optimized is vital for the success of every professional sales funnel.

Top hosted solutions landing page builders

Unbounce

Unbounce is a platform that allows businesses to develop beautiful and functioning landing pages with multiple elements that assist in converting site visitors into paying customers.

It comes with a drag-and-drop editor that makes it pretty easy to use, especially when you want to create landing pages from scratch. This landing page tool was designed specially as a client conversion optimization platform for marketers.

The best thing about this landing page builder software is that you do not need to work with a developer because it is easy to use, and it also includes a lot of amazing features that similar applications do not possess.

Main features

A/B testing: Unbounce offers extensive A/B testing functionalities on all its plans, which enable you to optimize your popups and landing pages for maximum performance. 

This feature enables you to set up different A/B testing campaigns in a matter of several clicks to test different pages and smaller variations entirely.

Report and analytics: Unbounce offers insight into how the A/B tests are faring and how the landing pages you have are performing. You can easily access all these items in the dashboard of the Unbounce platform, but you can get the best outcomes by integrating it with Google Analytics.

You can set up some event measurements to help you track the actions of users like clicks on all your CTAs once you integrate with Google Analytics.

Dynamic text replacement: Dynamic text replacement is a feature that enables you to include the same search terms that visitors used to discover your landing page. This feature is Unbounce’s answer when it comes to landing page personalization.

It matches the copy found on your landing pages, depending on the keywords typed in by the users before clicking on the PPC ads. By boosting your relevance, all your messages will have a greater impact on your site visitors, encouraging them to convert in big numbers.

Popups: Unbounce has a lot of popup templates to select from, and you can easily customize them according to what you want. You can always integrate the popup templates with your preferred email solution, Content Management System, and CRM tool.

Sticky bars: A sticky bar is a header that stays at the top part of a web page even when you are scrolling down. This feature is a non-intrusive way that helps grab people’s attention when they visit your website.

The Unbounce platform allows you to create sticky bars and deploy them effortlessly. You can utilize the same scheduling options that you use with your popups with sticky bars.

Mobile-friendly pages: Unbounce generates responsive landing pages, which means that they look appealing on any screen size, despite how small or big.

Therefore, whether your site visitors are looking at the landing page on a giant monitor or a smartphone, they will see a design that’s attractive and professional.

Lead form builder: The Unbounce platform also comes with a form builder that enables you to add some lead-gen forms to some of your web pages.

Although it’s good to see this feature integrated into landing page builders, they do not provide you with the functionality you require to develop high-converting forms.

Landingi

Landingi refers to a feature-rich digital marketing solution that is popularly known for its easy-to-use and outstanding landing page builder. It has a drag-and-drop editor that is full of tools designed mainly for people whose priority is the landing pages and those with little technical skills.

Landingi is not only about creating pages, but it also renders a variety of tools that assist you in boosting your digital campaigns. It helps you move from driving site traffic to conversion and lead management.

Main features

Lead generation organizer: Lead management is vital when it comes to sales, which means you should know how to handle all your leads and also convert them into paying customers.

Landingi comes with an inbuilt lead management system that assists business owners in analyzing prospects’ data as well as organizing and managing prospects.

Landing page templates and editor: Landing page templates and editor is one of the outstanding features of Landingi. This feature is popularly known for its extensive gallery with more than 200 themes and its user-oriented tools. The editor functions just like a drag-and-drop application.

That means you only need to drag all the visuals you want and then drop them anywhere on the campus instead of manually creating all the elements you need. You can also use the templates as-is or enhance them according to your preferences.

Popups: Landingi assists online marketers in coming up with some advanced popups that their clients will find difficult to ignore. This platform helps you come up with some timely popups professionally to increase traffic on your website hence increased sales.

App Integrations: Landingi also works well with many digital marketing solutions as well. From payment platforms to email autoresponder, Landingi allows you to integrate such applications without hassle.

Tracking integrations and analytics: Creating landing pages is not enough to sway your site visitors and change them into paying clients. You should back it up with some other marketing tactics to further maximize your results. 

The best thing is that Landingi comes with a feature that allows you to incorporate tracking software and analytics. This feature enables you to monitor all your incoming leads, the way the leads interacted with your site, and their buying power as well. Generally, the feature keeps you up-to-date with all the analytic indicators that you can exploit to boost your efforts.

Leadpages 

Leadpages is a platform designed to assist users in creating attractive landing pages without the need for coding or website design experience. These landing pages allow you to prompt the site visitors to give their email or any other relevant information.

Leadpages tool is a perfect selection for people who have no problem spending a substantial amount of money on a platform that will allow them to make high-converting and appealing opt-in boxes and landing pages.

Main features

Templates: The Leadpage editor is the heart of the LeadPages platform. It is an easy-to-use feature that enables you to work with a wide range of templates and also edit the details according to your preferences.

Essentially, you select your template of choice and add your content. You can get some templates for your webinar pages, Upsell Pages, Thank You Pages, Checkout Pages, 404 pages, and Launch Pages, among others.

Mobile responsiveness: The main reason why Leadpages is the most popular platform when it comes to creating landing pages is that anything developed on LeadPages is usually highly mobile responsive. That means that all the items you create on this platform will not only be appealing, but they can also function on any gadget.

A/B Testing: Leadpages support split-testing, which is a good tool that is designed to optimize conversions. The landing page builder software follows the typical A/B testing pattern. Besides, it also enables you to display various versions of your popup or landing page so that you can know which one gets the most clicks.

LeadPages editor: The Leadpages platform enables users who are interested in developing landing pages fast, which means that you don’t have to worry about having experience or technical skills to make high-converting templates.

The software has a drag-and-drop editor that allows you to add, delete, and rearrange items easily. Editing texts on your website is simple because you only need to click on the element and then type inline text.

Leadboxes: A Leadbox is an opt-in form that includes a call to action (CTAs). You can easily set up a Leadbox that is triggered by simple button clicks. The platform makes it pretty easy to make Leadboxes. However, you are limited, especially when it comes to the styling options available.

Leadlinks: Leadlinks is a feature that makes it easy to boost your conversion rate. They are special links that you can include in broadcast emails.

Want to boost your conversion rate, use Leadlinks, which will send special links in your broadcasts so that your subscribers can automatically convert whenever they click on your link. However, you cannot use Leadlinks with the AWeber or ShoppingCart platforms.

Instapage​

Instapage refers to a cloud-based platform that you can use to create webinar pages, thank you pages, and many other types with the primary goal of turning your site visitors into paying clients.

It is among the complete software applications on the market when it comes to landing page builders. Generally, it is an end-to-end selection for landing page monitoring and creation, and users can enjoy its robust features and seamless interface.

Main features

Templates: You can make your landing pages from scratch, but if you do not have much time, you can select a suitable template from Instapage and then work from there.

The platform has over 200 templates to select from, and you can combine them with the software’s customization features to produce landing pages that are unique to your specific business.

Drag and drop functionality: The drag and drop functionality offered by Instapage is one of the major reasons people subscribe to the service. The feature allows you to place text and many other elements where you would like to put them.

It is pretty simple to use, and you can add videos and images fast and change the text as well. If you master it fully, you can create mobile-friendly pages in a few minutes.

Mobile-friendly page designs: By default, all the landing pages developed by Instapage are usually mobile-friendly. Nevertheless, you can easily switch to the web page’s mobile view you are creating in the editor, and later make some modifications that only the mobile users can see.

Therefore, if you would like to have different versions of landing pages that your visitors using smartphones or desktop devices can see, then Instapage includes this functionality, and it will make your work easier.

Landing page monitoring: It is not enough to create some landing pages for your site, but there’s also a need to track your landing pages to increase site traffic and conversions.

Instapage addresses these concerns by including monitoring tools in their landing pages software. You can access A/B (split) testing, heatmaps for behavioral mapping, and Google Tag Manager, among others.

Instapage integration options: Your integrate your Instapage landing pages with a wide array of third-party solutions, which includes email marketing services, webinar providers, and analytics tools.

If you would like to promote your products with the Instapage platform, you can connect the landing pages to PayPal or a Shopify e-commerce store to collect your payments online. Also, you can integrate the Instapage platform with Zapier to help connect all your landing pages with some more services and apps.

Instablocks: Instablocks is also one of the unique features of the platform. It enables you to create landing pages that are developed for mass deployment.

You can utilize this feature to build consistent landing page designs across various brands. It is a real time-saver because you can make a component once and then reuse it whenever it is needed.

Top WordPress Landing page builder Plugins

What is a WordPress page builder Plugin? How Is it different? A WordPress Landing Page plugin is a framework that provides you a way to create and add landing pages to your WordPress website. It offers you the ability to run multivariate split tests or A/B tests on your landing pages, track and monitor conversion rates, and, most importantly, boost your lead flow.

WordPress Landing Page builder plugins normally work hand in hand with WordPress to build a powerful lead generation structure for your website.

OptimizePress

OptimizePress refers to a WordPress page builder plugin that allows you to create landing pages, training pages, sales pages, membership portals, and full-scale marketing sites. You can also create your landing pages in real-time by simply dragging and dropping your text elements on the web page, just like all other page builders.

Furthermore, OptimizePress comes in plugin and theme formats, which means it allows you to utilize the plugin if you would like to use another theme on your site. One of the down sides of OptimizePress Is that it’s a little dated. Some of the themes and templates are not the best in terms of look and quality.

Main features

Live editor: OptimizePress provides you with a live editor that allows you to develop landing pages in real-time. That means that you do not have to reload, preview, or refresh the web page to see your design.

The live editor is vital in all landing page builder software, and the OptimizePress platform offers it. This feature is pretty easy to use, which means you will not face any problems when using it.

Templates: OptimizePress provides users with more than 30 various templates that you can import and use directly to develop your website. All these templates are conversion-focused, and utilizing them will assist you in directing more traffic to your site and getting high conversions.

Custom elements: OptimizePress platform comes with over 40 different elements to assist you in creating landing pages. You can customize all these elements to your extent by altering different styles and options.

Some of the elements included in this platform are order boxes, guarantee boxes, headlines, countdown timers, audio player, feature boxes, testimonial blocks, video player, progress bars, content toggle, and Facebook comments, among others.

Fully responsive pages: It is always essential to have landing pages that are optimized for various screen sizes. With the increasing number of individuals accessing the web using different mobile gadgets, failing to have a responsive design feature might be a red flag when selecting a suitable landing page builder. OptimizePress is completely responsive, and all your landing pages will look appealing in all gadgets.

Membership Plugins: If you are considering developing some membership portals and sites, OptimizePress comes with exclusive built-in membership features that can easily meet your needs.

The OptimizePress enables you to integrate many other membership plugins into your site. This feature is one of the outstanding features of the OptimizePress page builder.

Some of the tools that this feature supports include Digital Access PassOptimizeMember, iMember, FastMember, Membermouse, and Memberium.

Thrive Themes/Thrive Architect

Thrive Architect refers to a visual editor and drag-and-drop WordPress landing page builder designed by Thrive Themes. This company is popular for developing many advanced and simple-to-use collections of themes, plugins, and website tools. Intuitive and efficient, This WordPress landing page builder plugin is intuitive and efficient, which makes it perfect for startup owners, content marketers, and busy entrepreneurs since it helps them make business and conversion-focused sites in a short time.

This platform enables you to develop webinar pages, opt-in pages, product launch pages, and professional-looking sales pages from the 220 pre-defined templates available.

You can also design attractively formatted blog posts and create engaging homepages. They also just release their new theme builder called “Shapeshift.”

It is a powerful theme builder that allows you to build your website exactly the way you envision it. It works perfectly with their page editor “Thrive Architect.”

Main features

Templates: Thrive Architect comes with more than 300 landing page templates that are grouped into sets. Every set includes landing pages that utilize the same design elements to help you create a consistent look and feel throughout your website.

When you customize your website to best appeal to your audience, then you will be in a position to build a powerful lead generation funnel in a few minutes.

Mobile responsive pages: Thrive Architect includes some options and features which assist users in building mobile-responsive pages. Therefore, you can create landing pages and websites that will look nice on tablets and mobile phones.

The plugin allows you to preview your page on different sizes of screens, define the elements of screen sizes and the content blocks that will be hidden or shown, and also tweak the position and layout of elements differently for each screen size.

User interface: This platform provides you with an intuitive and simple interface that helps you create some custom pages within a short time. In most cases, some landing page software usually claims to be a front-end application but only display the front end of a web page only to use a sidebar or an overlay to open a back-end editor. Doing that can consume a lot of valuable time when loading and saving any changes made in the back-end editor.

Pre-defined conversion elements: Apart from the landing templates, the Thrive Architect platform also includes a set pre-defines conversion elements like testimonials, countdown timers, lead generation forms, and customizable buttons.

The best thing about that is that you can integrate all these elements with the email marketing tools you already have, which assists you in automatically capturing lead information and also grow your mailing list.

Elementor

Elementor is a WordPress premium and free landing page builder that comes with an easy-to-use drag and drop user interface. It is one of the most popular page builder software in the market today, and it assists people in building better websites, complete with all the functionalities and design they want.

It comes with a wide range of elements that allow you to easily organize your content on the landing pages with the available drag and drop tools. The best thing about this plugin is that it does not require any coding to create the pages and configure its settings.

Main features

Front-end page building: Generally, the Elementor platform is a front-end landing page builder. When using the back-end of a landing page builder software, you cannot see all the changes you have made to your website immediately when developing your content.

With Elementor, all the changes you make, regardless of how small, will immediately reflect in the preview segment of the editor. That allows you to fine-tune the appearance of your website in real-time, which saves you a lot of time and ensures your website functions and looks the way you would like it to.

Editing interface: Apart from the default editing screen by WordPress, Elementor also comes with a separate editing interface. This exclusive editing interface allows you to make all and any changes to your website’s pages, posts, and custom posts. This feature will give you access to content blocks that allow you to customize the functionality and design of your website.

Templates and blocks: With Elementor, you will get two unique customization features that make your designs flawless and your life easier. This landing page builder includes more than 300 templates that allow you to create consistent pages when building your website, saving you a lot of time.

You can use these templates as inspiration or customize them according to your preferences. Moreover, each of the templates is designed for a particular industry or niche, which means that you will get the template elements you require to meet the needs of your site visitors and also build your online presence.

Elementor also comes with blocks, which are predefined segments that you can load fast into your landing page, just like the templates. They include items such as About, Call to Action, Services, FAQ, Header, and Pricing, among others.

Mobile-friendly design: A mobile-friendly site is essential, especially if you would like to rank high in search engine results. These sites provide users with a great experience and also increase conversions and sales. The best thing is that the Elementor platform has got you covered due to its responsive and mobile-friendly design.

Furthermore, the landing page builder also gives you a simple way to ensure that your website looks exceptional on all mobile gadgets. Also, if you want to make your mobile view user-friendly, all the changes you make to it will not affect the tablet or desktop views.

Revision history: The other incredible feature of the Elementor platform is the revision history. It allows you to revert to the previous version you had at any time. This landing page builder plugin saves all the inputs you make, which makes it easier to go to an older version when necessary.

Customization options: When editing part of your site content utilizing the Elementor platform, you can edit it in real-time in the preview segment if you want. Furthermore, you can also access more styling options in your editor to customize the content even further.

Besides, you can also use custom CSS on your website, which makes the Elementor one of the best and all-inclusive landing page builder plugins in the market. To be fair, almost all of the other page builders have this feature as well.

Divi

If you are looking for a new landing page builder or you’ve been wondering about Divi Builder, then you are in the right place, and we will answer your questions. Divi is a powerful landing page builder from Elegant Themes.

This plugin is one of the most common choices among general users, and it enables you to create impressive content layouts without any coding. You can utilize the Divi Builder with all WordPress themes to get the same landing page building capacity provided by the Divi theme. That allows you to utilize any theme you prefer and still get access to the visual composer system.

Main features

Templates: Divi comes with a large number of templates. It offers over 30 pre-defined layouts that assist you in creating a home page, shop, blog, project, product, portfolio, about us, basic page, contact us, splash page, coming soon, maintenance mode page, and landing page in different styles. Users can modify or edit the templates according to their preferences.

You can also save your customized layouts to the templates library and also access them through the dashboard. Divi also comes with separate options that help you manage the category, import, and export the layouts to some other websites.

Live front-end editing: Divi platform also features a live front-end editor. You can enable this visual editor to edit any content or data from the front-end. That means that you can edit, add, delete sections, rows, and other items from the front-end. All you need is to drag and drop the items you want to create your preferred content layout.

Responsive design:The Divi plugin comes with a fully responsive design, which means your site will look perfect on different screen resolutions.

Furthermore, any customization and changes you make will be applied to all other screen resolutions as well. That means that users can easily view your site through their mobile phones, tablets, laptops, and desktops.

Advanced styling options: Divi plugin also features advanced styling options that assist you in customizing the modules, columns, and rows. Based on the type of content, you can easily select the font, height, width, size, margin, color, padding, and background, among other things. Besides, you can also check out the page preview before confirming any changes when customizing the layout.

Beaver Builder

Beaver Builder refers to a WordPress landing page builder plugin that allows you to develop custom page layouts using ready-to-use modules and a drag and drop interface. 

Apart from being a user-friendly landing page plugin that helps you create websites fast, Beaver Builder has a solid code structure that provides users with ease of extensibility.

This platform also comes with a full collection of products that improves the functionalities further, making it a perfect selection for businesses.

You can also utilize WooCommerce modules with Beaver Builder together with Beaver Themer to build WooCommerce online store or shop.

Therefore, the Beaver Builder platform is not just a Landing Page Builder plugin but a complete toolkit for website designers for everything related to developing WordPress websites.

Main features

Pre-defined templates: With Beaver Builder, you will get more than 30 ready-to-use design templates that fit almost every niche. These pre-built templates are organized into content pages and landing pages.

Therefore, if you don’t want to design your site from scratch, then you can utilize these templates and also customize them according to your preferences. You can even design a one-page site more easily using the one-page templates available and have it up and running within a short time.

Also, you can utilize the landing pages to create your sales pages, homepage, and a coming soon page along with the newsletter subscription module.

Front-end interface: The Beaver Builder platform includes a remarkable easy user interface that makes it pretty easy for beginners and those who are not conversant with landing page builders to get started fast. Building a landing page using Beaver Builder plugin is incredibly easy.

All you need to do is drag and drop modules and different column or row layouts from the panel to the web page. After that, you can add your content, format it, save your settings, and even publish the page.

Import/Export functionality: If you’re working on several websites with the beaver builder platform, this functionality can be a real lifesaver and timesaver as well.

This platform enables you to import and export different templates with one button click. This feature is beneficial if you plan to reuse one template from one website to another. Nonetheless, the only drawback is that it does not import and export images utilized in the templates.

Multi-site functionality: This feature will be a big plus if you are working with a multisite setup. Multisite installation is a must-have for admins who open up accounts for other users to help them access their WordPress blogs. You can also utilize the multi-site feature to develop your website builder platform.

What is an Autoresponder, and how does it work with landing pages? An autoresponder refers to a series of emails, typically focused on a particular subject, delivered in a pre-defined sequence at programmed intervals. The emails are meant to go at predetermined intervals to all users who have already subscribed to your email list.

Incorporating this feature in your landing pages is incredibly convenient, especially when you want to communicate to your prospects since you can schedule autoresponders ahead of time.

If everything goes as planned, the series of your email autoresponder will help you build trust with all your prospects. If your messages and content are well received, you will essentially be training your readers to open the emails you send, visit your business website and landing pages, and preferably, do business with you.

MailChimp 

MailChimp is among the most common email marketing providers you will find on the market nowadays. It offers you a wide array of email marketing packages for both big and small enterprises that need a huge volume of emails.

Apart from email marketing plans, the MailChimp platform also offers resilient technology tools and business-enhancing analytical features that allow users to effectively use emails to communicate with prospective customers and clients, advertise their services and products easily to turn site visitors into paying clients.

Main features

Analytics: With Mailchimp, you will get a great set of metrics. For instance, the Reports dashboard will tell you who opened your emails, the links they clicked, the emails that bounced and those who unsubscribed.

These reports also capture the number of forwarded emails, the successful deliveries, spam complaints and clicks per the unique opens.

Mailchimp monitors subscribers with the highest opens as well as the social performance of all your campaigns; the reports and numbers are outlined in separate graphs, which makes it easy to understand the data.

A/B Testing: A/B tests enables you to determine the subject lines that are the most successful, the name to put in the "From" field, and whether different times usually affect the rate of clicks. Mailchimp's A/B test allows you determine your sample size and develops three different versions and then sends your winning emails to the rest of the contact list.

Automation: The marketing automation tools offered by Mailchimp ensure that all your emails reach the right individuals at the right time. With this feature, you can easily target your marketing campaigns to your contacts depending on their preferences and behaviors. When creating automated campaigns for marketing, you can either select from the pre-built workflows or develop your own using custom rules.

Landing pages and ads: You can easily create Facebook, Instagram or Google ads with Mailchimp. Also, you can create mobile-friendly and responsive landing pages. This platform comes with two flexible landing page templates and layouts that you can modify to build and also publish landing pages.

Email editor: The email editor feature offered by Mailchimp is quite simple. You can start with a themed template, basic layout or even code your email to get started. The responsive designs and templates are developed for all gadgets, including mobile and desktop.

Integrations: Mailchimp usually integrates with many e-commerce applications, such as Shopify, WooCommerce, Magento, BigCommerce and PrestaShop. By integrating the Mailchimp platform with your e-commerce online store, you can easily capture the order information, send some personalized notifications, automate your follow-ups, and create targeted campaigns.

ConvertKit

ConvertKit is a targeted and powerful email marketing software that provides you with resources that help your business grow. It features easily customizable and embedded opt-in forms, sequence and workflow automation, and an intuitive dashboard to help you monitor and track campaigns.

Its subscriber management, form building capabilities and autoresponder are superb. The only area that this platform is lacking is the email editor. It does not have a menu option to build an email. Instead you’ll have to select either the Sequences option or Broadcast option.

Main features

Email editor: ConvertKit comes with an email editor but it is extremely disappointing. There is a limited range of newsletter and email templates, and the available editing options are also very basic.

Although you can easily alter style attributes like content and background font, color, and button style and color, you will have to copy and paste some code snippets to personalize your subject line. There are no spam-check, spell-check or preview options.

Subscriber management: ConvertKit utilizes email tags instead of lists to manage contacts or subscribers. This feature allows you to specify the tags and add unlimited tags to a subscriber. When adding contacts, you can select which autoresponders, tags and forms to add them to as well. This platform also allows you migrate subscribers from other email marketing providers.

Segmentation: Segmenting your customers is vital if you would like to deliver some personalized content customized to specific target groups.

ConvertKit allows you to add as many conditions as possible to create different segments, both including and excluding customers based on specific criteria. Some of the conditions you can add are subscription date, location, and purchase behavior.

Landing pages and forms: ConvertKit’s form building and landing page feature is excellent, and it’s presented in an attractively-designed user interface.

The inbuilt landing pages and forms reports show you the subscribers, visitors, and consequent conversion rate, giving you the understanding to determine if you should make any changes or not. Again,  if you do not have a site, ConvertKit normally hosts your landing page on its domain and server for you.

Autoresponders: Autoresponders refers to email sequences that are automatically sent when a condition is met or when a client takes an action. ConvertKit usually makes it easy to create complex autoresponders.

GetResponse

GetResponse refers to a comprehensive marketing platform that is designed to assist businesses in increasing subscriber engagement and sales through effective campaigns. It helps you develop content, boost sales, and also increase traffic to your site.

It comes with autoresponders, landing pages and integrated email marketing that allows you automate important tasks and also launch successful marketing campaigns. The advanced analytics also make it pretty easy to monitor leads, conversions, and ROI, as well as learn what your clients want. Customizable template scenarios do the work for you no coding necessary.

Main features

Email editor: GetResponse comes with an email editor that allows you to create newsletters without any coding skills. In addition, the feature includes templates for building free images and beautiful emails to reduce graphic-related expenses.

Landing page creator: The landing page creator by GetResponse enables you to design fully responsive landing pages and web forms. Landing pages comprise of more than 150 ready-to-use and professionally-designed templates. You can create sales pages, thank you pages, webinars, and opt-ins in less than ten minutes without writing any code.

A/B split testing: GetResponse allows you to run a sequence of tests that will assist you in sending the most effective emails to your contacts. That can only be achieved via A/B split tests that allow you try out various newsletters, email content, subject line variants, and time of sending among other factors.

Marketing automation: The marketing automation feature offered by GetResponse allows you to create scalable workflows depending on client journeys. The action-based autoresponders enable you to build messages that are activated by relevant actions of the recipient.

Top Landing page/Funnel Builders

What is a funnel builder, and how is it different from a regular landing page builder? A funnel builder is a tool that provides you with all the resources you need to create landing pages that help you put your market strategies in place under the advantage and guise of automation. This software solution is mainly designed to assist you in increasing sales.

It works to direct or funnel customers through your site to help them place their orders and become paying customers. On the other hand, an ordinary landing page builder helps you build easy and effective landing pages from ready-made templates to boost your conversion rates.

The only difference between the two is funnel builders come with everything from landing page building tools to e-commerce support.

 ClickFunnels

Clickfunnels refers to a sales funnel builder that assists businesses in marketing, selling, and delivering their products and services online. It simplifies online selling, delivery, and marketing their services and products by offering users pre-designed funnel options for a specific product, service, or business.

Clickfunnels make it pretty easy to build sales and marketing funnel from scratch because it comes with essential elements needed to have an effective and functional sales funnel.

Main features

Templates: Clickfunnels comes with a library of premium and free landing page templates that you can select from. All these landing pages are fully optimized and designed to convert, which ensures they engage with all your users and assist you in achieving your goals. Clickfunnels landing page builder is aware of what converts site visitors and what doesn’t. Therefore utilizing these templates can give you a big advantage over all your competitors.

Drag and Drop Editor: With Clickfunnels, you will get an intuitive drag-and-drop editor that makes it incredibly easy to build sales funnels without any code. Therefore, even if you have no web design skills, you will be able to create stylish and professional sales funnels.

Membership Site Functionality: Clickfunnels membership funnels are created to help you get access to premium content areas or your membership site. Clickfunnels comes with fully-functional landing page templates and membership funnels to boost signups to your website. Furthermore, you can also build custom membership funnels from scratch utilizing blank templates.

Webinars: Clickfunnels also comes with a webinar feature that allows you to create webinar funnels that help you sell your products, spread the word about the services you offer and build your brand.You can host live webinars using services such as Zoom or GoToWebinar and then increase attendance and customize the registration process using a Clickfunnels event funnel.

Split testing and analytics: Clickfunnels encourages you to split your test funnels to get maximum conversions. Split testing is crucial if you would like to know what works and what does not work. You can split test items such as headlines, pages, buttons, copy, as well as videos and images.

 Kartr​​​​a

Kartra is a collection of tools required by business people to help them run their businesses online. It is an all-in-one platform that provides you with several features such as landing pages, sales pages, email system, online courses, membership sites and payment systems.

It also makes it easy to track marketing goals because it provides all the necessary systems including courses, videos, landing pages, and many others in one place.

If you are looking forward to build a new business or streamline functions that need the integrated features offered by this platform, then Karta may be the landing page builder solution you are searching for.

Mai​n features

Pre-built templates: Kartra provides you with pre-designed templates that help you to build your sites and marketing funnels. The platform comes with impressive pre-made templates and layouts that make landing page design pretty easy and high converting as well.

Lead pages: Capturing leads is usually essential to the success of any online business. With Kartra, you can build high-converting lead pages quite fast to increase your leads. This feature will not only help you capture some more leads, but it’ll also help you usher those leads via your marketing funnel more easily because everything is unified in a single place.

Email System and membership sites: With Kartra, you will get an integrated email system that makes it easy to drive more sales and follow up with leads. The platform also gives you access to more advanced email marketing tools like sequencing. If you’re also looking to build a membership site that will deliver a course or digital assets, then Kartra has got you covered.

Builderall

Builderall is an effective digital marketing platform and landing pages builder that provides entrepreneurs with all the essential tools they require to grow their businesses online.

Whether you are just beginning a startup, small business, a business venture, a company that you want to develop on a global scale, the Builderall platform has the necessary tools you require for online success.

Main features

Drag and drop site builder: Builderall comes with a drag and drop sitebuilder that helps you build Professional Websites, Lead Capture Pages, Sales Pages, Virtual Stores, and other types of internet marketing pages. You can easily create the website you want with the Drag and Drop technology as well as many other integrated applications.

E-mail Marketing: With Builderall, you can create and automate existing customer and new visitor relationships with its complete email marketing system. Also, you can develop autoresponder campaigns simply and quickly, apply behavioral triggers, and manage leads utilizing tags as well. Furthermore, you can also send an unlimited number of e-mails using your Builderall account.

Responsive page builder: Builderall comes with a responsive page builder that assists you in managing your pages in a short time. The optimized system of this platform can help your site organically rank high in major search engines such as Google. Besides, you can also create squeeze pages and responsive opt-ins as well.

Webinars: The Builderall webinar app allows you to quickly create webinars that generate more sales that translates into better deals for you. This application is usually integrated with page builders, video tools, and email systems to help you build feature-packed webinars. This feature can help you take your business to some new levels and maximize your sales regardless of the type of business you run.

Kajabi

Kajabi is among the best platforms used in building and running digital products such as membership site business or online courses. It is one of the leaders in knowledge commerce and provides an all-in-one software solution that makes it pretty easy to design landing pages, online courses, build a dynamic site and run successful marketing campaigns.

This content managing software has incredibly powerful marketing tools, along with squeeze pages, sales funnels, and great video streaming services among others. It also offers all forms of payment options as well as automated processes and tools on your website.

Main features

Landing pages: Kajabi offers you the ability to build landing pages making this platform a perfect software solution for business people who would like to set up online businesses. You can use landing pages for many purposes: they can serve as pages where you can provide free downloads, video sales letters, and even talk about product launches among many other things.

Integrations: With Kajabi, you will get an integrations feature that enables you to connect directly with third-party apps that the Kajabi software partners with, which enables users to boost their capabilities over the internet.

Email automation: Kajabi also comes with an email automation feature that helps you define and create your customers journeys. The inbuilt sales cycles known as pipelines enable users to send registration confirmations, reminders, timed emails, and special offers among others.

Marketing tools: Kajabi understands how essential it is to have customized marketing to turn leads into customers, and the customers into paying followers. The inbuilt marketing tools assist you in broadcasting news about some fresh courses with ease to your segment audiences, or the whole mailing list to create some personalized emails. Again, you can track all the emails opened by users, and also tag your current leads to send some personalized offers.

How to choose the best landing page​, and what to consider before choosing one?

Landing pages are a significant part of every digital marketing strategy. It helps you boost your search engine optimization and also collect lead information more easily. In this section, we are going to look at the important considerations you should take into account before selecting a landing page builder for your business.

Template system: To build landing pages that will help you maximize your rate of conversion, you should go for a creative tool that provides you with quality and responsive inbuilt layouts that you can easily customize when you want to add or remove some elements.

Number of pages you can create: Since landing pages play a significant role when it comes to lead generation and customer purchase decisions, the more pages you have, the better. Go for a landing page builder that does not limit you on the number of pages you can create.

Personalization: Personalizing your content using the name of a site visitor involves monitoring their browsing habits and systems that send data to each other. Therefore, you should look for a land pages platform that comes with multiple tools like website tracking and user management features to make your work easier.

White labeling: Your domain names should be recycled for your future landing pages to avoid creating new ones each time. Therefore, the landing pages builder you choose should enable you to brand or white-label each element for future use.

Analytics: You should make sure that analytics are completely integrated into your landing pages builder for easy set-ups and tracking. This feature allows you to enhance the underperforming pages and also replicate items from the best-performing pages on your website.

Media capabilities: According to statistics, having a video on one of your landing pages can increase your rate of conversion by up to 80%. Therefore, you should look for a platform that allows you to add different types of media like embedded live streams, videos, and animations to your pages with ease.

Email marketing and tracking systems integration: Getting a platform that integrates effortlessly with your tracking systems or email tools can save you a lot of time when setting up your landing pages. That’s because adding one opt-in form to your webpage can take a lot of time because you need to build a recipient list and customize the fields before attaching the form on your page.

Automation capability: Marketers spend a lot of time linking their landing pages to automation sequences using separate tools. Having an all-in-one platform will make your work easier because you will only need to send your subscribers from a landing page straight into automation to keep them engaged and increase their interest in what you are selling.

Final Thoughts

When it comes to scaling up your marketing efforts and increasing your ROI, you cannot afford to build shoddy landing pages. That is because landing pages are vital to leading your site visitors down your funnel, which is the main reason why you should pick the right one for you. Depending on your business needs, there is a suitable landing page builder that is unique to your business case.

Each of the platforms discussed in this post can assist you in generating targeted traffic and also take your rate of conversion to the next level. All these tools can empower you to develop all types of marketing pages, squeeze pages, sales pages, webinar pages, click-through pages, thank-you pages, and pricing pages, among others.

Therefore, make sure you select your landing page builder carefully, and before you pick, ensure to test them first to find the best fit for your company or business.